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| The use of mixed case ClearviewHwy increases
speed and accuracy of word recognition with the same size initial capital
letter. This affords more reaction time for viewers reading guide signs
and street name signs in which a motorist is looking for a specific destination
name. In this case, the drivers mental image of the desired destination
name in lower case with initial capital letter, and the displayed destination
name on the sign are similar, thus reducing reading time and increasing
accuracy of recognition. |
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Highway Gothic Series D
ClearviewHwy 3-B
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