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Original Study:
Pennsylvania Transportation Institute In two PTI studies intended for conventional
road guide signs (Figure 1), use of an early version of the Clearview-Bold (left
position, original version of typeface) improved nighttime sign reading distance
by up to 16 percent when compared with the E-modified road sign typeface (right
position). For drivers traveling at 45 mph, that legibility enhancement could
easily translate into 80 extra feet of reading distance, or a substantial 1.2
seconds of additional reading time. On a road with a posted speed of 45 mph,
a driver is traveling at 66 feet per second. With Clearview-Bold, the desired
destination legend is recognized 1.3 seconds earlier (84 feet) and with greater
accuracy, giving the person significantly more time to react to the information
displayed.

Figure
1. |
By allowing a viewer to read the unique footprint of the word when displayed
in upper/lowercase letters, there is an increase in accuracy, viewing distance,
and reaction time. The research (Figure 2) revealed that when the upper/lowercase
Clearview-Condensed (upper position, original version of typeface) is compared
to the most commonly used all-capital-letter typeface (FHWA Series D, lower position),
there was a 14 percent increase in recognition when viewed by older drivers at
night, with no loss of legibility. When the size of Clearview-Condensed was increased
by 12 percent to equal the overall footprint of the uppercase display, the recognition
gain doubled to 29 percent with little change in overall sign size.
 Figure
2. |
Clearview for Freeways:
Based on the Pennsylvania Transportation Institute (PTI) research, the Texas
Transportation Institute (TTI) elected to compare Clearview-Bold to E-modified
for full-scale side-mounted and overhead-mounted freeway guide signs. In a preliminary
field review (Figure 3), Meeker, Chrysler, and Garvey found significant differences
in viewing Clearview-Bold at 16 inch capital letter height as proposed for study
by TTI compared to Clearview-Bold at 5 to 8 inches as used in the PTI tests.
In essence, scale and viewing distance affect legibility, and the typeface needs
to be designed around the worst case requirements. As a result, proportional
refinements were made to the typeface before testing to expand the counters and
reduce the massing at points of convergent strokes. The first TTI study using
beaded Type II sheeting showed that Clearview performed no worse than Series
E-modified, and, in some cases Clearview outperformed E-modified. A follow-up
study at TTI using microprismatic Types VIII sheeting showed a 12 percent increase
in legibility for overhead and shoulder-mounted guide signs. In this follow-up
study, the largest legibility distance improvements of the Clearview-Bold were
associated with older drivers.

Figure
3.Clearview-Bold (left position, original version
of typeface) vs Highway Gothic Series E-modified (right) |
Strokewidth and Lettershape are Critical
One of the problems with E-modified was that the heavy stroke width to height
ratio (1:5) of the letterforms mad the letters read as a dense mass when viewed
from a distance. Although the original Clearview-Bold designs (Figure 4) tested
much better than existing FHWA typefaces, we did not believe that the letterform
design would accommodate a stroke width to height ratio beyond 1:5.5 wit out
beginning to replicate some of the deficiencies that existed in E-modified. After
viewing the test signs on Pennsylvania freeways, it as confirmed that a 1:5.1
stroke width to height ratio (8 percent increase, or an additional 1/8 inch for
a 16 inch letter) with added vis al arc subtended to the retina would improve
viewing from long distances.

Figure
4. High ay Gothic Series E-modified (top) v . Clearview-Bold (bottom) |
The method for adding weight without bulk came as a result of a another project
to develop a new road guide sign typeface for the National Park Service (Figure
5). This typeface, named NPS Roadway, was developed by Terminal Design, with
Meeker & Associates, and validated by Pietrucha and Garvey at the Pennsylvania
Transportation Institute. The goal was to design a Roman typeface to replace
the Clarendon typeface used on NPS guide signs. This new typeface would occupy
less width on the sign, while improving legibility and recognition for older
drivers. To optimize the typeface for viewing on signs, the height of the lowercase
was increased, and the width of the letterforms was compressed. Based on a these
modifications, the letterforms could be made slightly bolder without increasing
the overall footprint of the word. This change resulted in an 1 percent increase
in both legibility while requiring 11.5 percent less length for words used in
the field study when compared to the original Clarendon.

Figure
5. NPS Roadway (top) compared to Clarendon (bottom). The NPS
Roadway educes legend length between 10-15 percent while increasing
readability by 11 percent |
Final Design of ClearviewHwy
Based on the findings from the NPS study, the same design concepts, which included
a taller lowercase, were incorporated into the ClearviewHwy Type System design
(Figure 6). The new proportions allowed refinements that were heretofore not
possible, including an increase of the stroke width by nearly 8 percent to 1:5.1
for the version of ClearviewHwy being compared to E-modified. The performance
of the new ClearviewHwy when compared to Clearview-Bold was very positive. Based
on this result, the system was developed into six weights in both positive and
negative contrast versions for a review by a panel of experts. The new designs
of the ClearviewHwy typeface were viewed (May 2002) by federal and state traffic
engineers and vision specialists in a full-scale demonstration at the Pennsylvania
Transportation Institute test track. This review compared the new ClearviewHwy
Type System to E-modified and included field reviews of the other weights in
comparison to the comparable weights of the FHWA Standard Alphabets. The displays
were in both positive and negative contrast and used all standard FHWA color
combinations on high brightness sheeting materials (Figure 7). Although the amount
of improvement had not been validated in a research program, the twenty members
of the viewing committee concurred that the performance of each display as significantly
better than the control samples. Research programs are currently being planned
by both PTI and TTI to empirically validate the findings of the panel of experts.
Use of the new ClearviewHwy Type System by the Federal Highway Administration
was requested by the Pennsylvania Department of Transportation, which has used
Clearview on an experimental basis for freeway signs.

Figure 6.
The evolution of the ClearviewHwy typeface design is illustrated
in this example with the comparison to Highway Gothic E-modified |
| Figure
7.
Observation rack at PTI Test Track (May 2002). E-modified panel in upper left.
ClearviewHwy 5-W and 5-B in the middle and lower left positions respectively.
ClearviewHwy 3-W and 3-B in middle and lower right positions respectively.
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